For loose skin, sagging skin, or damage under the eyes, it is best to apply a night eye cream formulated to repair those signs of aging and improve the skin tone around the eyes.  For morning, puffy eyes, bags, and dark circles, then a well-formulated eye serum might be the option that works for you.
If you’re all about prevention, while promoting collagen growth and supple skin, than an eye cream could be applied first thing in the morning.
Most eye creams and/or serums are applied twice per day. On average, 30 days of usage yields measurable results.
Check out our eye cremes.