California Body Care’s RosaCalm Skin Serum was awarded the 2008 ICMAD (Independent Cosmetic Manufacturers and Distributors) Skin Care Product Innovation of the Year. The distinguished panel of judges for the 2008 CITY Awards included professionals with over 40 years of experience in marketing, product management and public relations for brands, such as, Clairol, Helene Curtis, Crest, Clearasil, and Charmin. Chosen from a category of fifteen finalists within the Skin Care product category, RosaCalm Skin Serum is noted for meeting an untapped need within the spa and salon market.  This calming skin serum was created to address sensitive, reactive, and rosaceous-prone skin. RosaCalm Skin Serum has intensive soothing and hydrating benefits. It is formulated with a clinically-proven, unique marine complex combined with willow herb and oat beta-glucan to help reduce the appearance of facial redness and calm reactive skin. It has been proven so effective that is used for post treatments and after waxing.